Well, the solution is surprisingly simple. Boost your web traffic using the search engines. You can do it for free or you can pay for the traffic.
Let's talk about free traffic.
Web Traffic and Top Search Engine Ranking
Search engines supply the foundations of web traffic on the World Wide Web. Today, more than 80% of all the traffic to websites come from Google, Yahoo, MSN, AOL and Ask Jeeves. Hundreds of millions searches are performed daily on these search engines.
- Have you thought of tapping FREE Traffic from the search engines?
- Would you want Your website to get TOP Search Engine Ranking?
- Do you know that Ordinary People like You and I can Win in the Search Engine Race?
The Myth - "Build A Website and They Will Come..."
Building a professionally designed website with all the bells and whistles could cost you several thousand dollars. It would probably take you several weeks of "haggling" with your web designer. Finally, you were happy with the website design - the most visually appealing website that even a 10-year old can easily navigate.
Then, what would you do next?
You probably emailed to all your friends, relatives, business partners, customers and basically everyone on your mailing list to let them know that you have a beautifully designed website. You then received several email replies - some praised your website, others made "useless" remarks.
You were quite sure that, soon the torrent of traffic would come your way. You waited. Then you waited...
Nothing happened. Those millions of searches did not come your way.
You know why?
Because, NONE of the search engines know about your website!
Search Engine Submission - Doing It The Right Way!
In order to make your website known to the search engines, you can submit your website for inclusion in their database. Usually, it is free to do a submission.
So you decided to submit to all the search engines you can lay your hand on.
Wait, not yet.
First, you need to make sure your web pages are search engine friendly. Your web pages must have sufficient textual content to tell the search engine what your website is about. Search engines do not understand graphics and animations. The best fodder for the search engine crawlers (aka spiders) is textual content - lots of unique text content.
Your submission to major search engines will NOT be considered unless there is a good reason for them to do so. You have to make your website search engine worthy and search engine friendly.
Here's what Google says: "We do not add all submitted URLs to our index, and we cannot make any predictions or guarantees about when or if they will appear."
In other words - you can submit all you want but you may never ever find your website in Google search!
Search Engine Optimization and Positioning
Once your website has been indexed, you've got hope. Your next step is to get it into the top 30 ranking websites. Why top 30? Because, 99% of the search engine users do not go beyond the third page of search engine result listing.
Search engine optimization or SEO can help you to improve your ranking and eventually get into the top-30 position. You will have to optimize each web page for one or two search terms or keywords related to your services or products.
Even if you are in a very difficult and competitive market, you can still be successful - by focusing your attention at the keywords neglected by your competitors. In many instances, the less popular but more targeted keywords can prove to be more profitable.
Does Top Search Engine Ranking Means More Clicks?
Generally, yes. But you can still get good traffic even if you are not at the top of the search ranking.
Here, let me illustrate.
Look at the search engine results below. They were taken from actual Yahoo search listing for the keywords singapore web design.
Now, let's say you are searching for a web design company for your new website. You go to your favorite search engine and enter the keywords singapore web design.
| Please look at the above 2 listings, which one will you click? | ||
| Air Compass | or | Singapore Web Design Service |
An effective title and description can give your website an additional edge by attracting more click-throughs. This little-known technique is often overlooked by most web designers.
Of course, the title and description is just one of the simple things to note to attain superior search engine traffic. There are so many more strategies and techniques if you look deeper into the workings of search engines and explore the world of SEO.
Hundreds of books and websites have been written and published, devoted to this subject, and this proves just one thing. SEO works!
Okay, I know what is going on in your mind right now. You’re thinking:
"WHAT? You are asking me to read these hundreds of books and websites? I’ll be lying in my coffin by then!"
You don't like the idea of reading right? Well, if that is so, I have great news for you!
I have put together a full day SEO web design course in July 2008 just for people like you. Let me tell you more about this exciting course!
The SEO Web Design Course
This full-day web design course, is specially designed to address your website woes, with plenty of hands-on exercises for you to "do-it" and "learn-it" to become a successful website owner, webmaster or web designer.
You will unravel the secrets in attaining top search engine rankings and master the technical skills necessary to build web pages that will attract eager shoppers to your website.
Here's the highlights of the SEO Web Design Course:
- Step-by-step methodology to design top ranking web site
- Use free tools to design and build SEO friendly web sites
- Discover where to find free images and how to use graphics on your web page
- Understand why the Long Tail concept is crucial to your business online
- Learn how to identify, discover and create profitable niches on a shoe-string
- Practical hands-on sessions to practise and master the SEO web design techniques
- Discover the 7 HTML codes that can get your site to top search engine ranking
- Learn the golden rules of SEO copywriting targeting both humans and robots
- Create web sites that rank high and attract quality visitors who pay
- Leverage the power of the World Wide Web to create multiple revenue streams
- Feel the achievement of seeing your own optimized web design and web site "Live" online
Let the SEO Web Design Course help you to sharpen your technical skill - a valuable skill that will attract loads of visitors to your website and make passive income for you.
Attending this specialized web design course is a small investment that will yield big return. You will discover how easy it is to build a traffic pulling website. Once you've built a successful website, you can go on and build another and another. You virtually write your own paycheck.
| Date | : | Saturday, 19 July 2008 [more dates] |
| Place | : | Singapore Polytechnic Graduates' Guild 1010 Dover Road Singapore 139658 |
| Your investment | : | S$275 nett Including - One full day hands-on training - Wireless internet access - Tea/Coffee - Course handouts and lecture material |
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The Internet is one of the mega-trends that will happen within this generation. Both of you are definitely moving forward in the right direction - to help more people in this region to ride on this trend. |
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About Our Trainers
Jolly Tan
He started his 25 years of career with MNCs being a mechanical engineer for ten years before moving into human resource management and then into sales and marketing. He went on to become a certified professional trainer and started his own training business. His involvement with Internet marketing began more than 3 years ago when he promoted and managed “The Internet Money Machine Super Seminar” for one of Asia's Top Internet Marketing Gurus, Richard Quek.
Shi Hengcheong
A civil engineer by training, he has over 12 years of corporate experience holding various positions including technical support manager and regional sales manager with Japanese and American MNC's. Over the last 5 years, he has started several Internet businesses and has been very passionate about search engine marketing. His experience in web hosting, web design, search engine optimization and online marketing has helped his clients to increase web visibility and gain top ranking in major search engines.
If you have any question, please email
